In This Issue:
FREE Webinar "The Keys to Patient Education in the 21st Century"
The New Florida Chiropractic Society is hosting a FREE Webinar that I will be giving on how to use the tools of the Internet to educate your patients and your community. The focus of the webinar will be to increase your effective online presence to stimulate more referrals and new patients.
When: Wednesday, Feb 19, 2014
Time: 1:00 PM EST
For more information Click Here
To Register Click Here
In this FREE webinar, we will cover the key action strategies that every Chiropractor needs today to thrive in practice. Are you spinning your wheels when it comes to online marketing of yourself and your practice? The truth is, marketing isn't necessarily about who can do the most screenings, or who can give a lecture in front of the largest number of people. Marketing is more about becoming the most well-known chiropractor in your community through the use of relationship building and good education.
Click here or on the image above to visit our site and play this introduction video
Your message should be consistent and focused. From your website, to your social media, to your emails, your message should reinforce what you are about and why people need your services.
When I opened my first practice in 1978, I was the only chiropractor in my little town of Rockledge Florida. In my current practice, I am the only chiropractor within about 500 feet of my office. Yes, I practice in Marietta, GA., the home of close to 500 DCs, plus hundreds of Life University clinic students.
Education is a key element to drawing people to your office. I do not want to compete with other chiropractors for the small percentage of patients that already go to chiropractors. I want to compete with the MDs for the thousands of suffering people who have never considered chiropractic because they don't know chiropractic can help them.
In this upcoming free webinar, I will start your journey toward outreach, education, and growth. Come join me and the New Florida Chiropractic Society in this great program.
NYK Introduces Singularity
Sometimes, it's the simple things! Now You Know has just introduced a new set of website templates called "Singularity." As the title suggests, these website were specifically designed to create a simple yet professional look that focuses attention on the content and your images as opposed to a heavier overall theme.
The new Singularity theme comes in four variations of color to give you a choice of what flavor you want your website to be. These new themes are added to the over 60 themes and variations already available with NYK ADJUSTable Websites.
Of course, these new themes contain all the continually updated features NYK offered in all ADJUSTable Websites. Features that include a video module on the front page that allows four different YouTube® videos from a doctor created playlist that appear each time someone visits the website.
In addition to the great useful features, the SEO optimized setup, and the best educational content in chiropractic, these sites remain completely customizable so that the doctor, or staff can make changes to the site theme, layout, pages, pictures, blogs, and many other items instantly.
BUT DON'T FORGET... every NYK ADJUSTable website automatically comes with the Chiropractic News Service, a.k.a., "CNS", free of charge. This makes the NYK's ADJUSTable website service the best value in patient education in chiropractic today! Check out the CNS below or visit our website.
CNS YouTube® Video Review for your Chiropractic Office
With the Now You Know CNS 2.0, you can switch between playing YouTube® videos or articles. To help you select videos for your CNS player, we will review videos each month and provide a recommended list. All the videos presented here are available in your CNS video picker located in your NYK Central control area. The picker allows you to add a video to your list by simply clicking on a "+" sign.
|Understanding What a Chiropractor Does?
|CBS News Affiliate show "Talk Philly" has author and chiropractor Dr. Dane Donohue as a special guest who clearly explains chiropractic in this three-minute segment.
|The Chiropractic Story
|This 12 minute cartoon video explains the history of chiropractic in a cute and effective manner.
|This is your life.
|Chiropractic is a philosophy of life. Every aspect of your life including health and human performance is governed by your brain. These messages go through your spine to every cell. If these vital messages are interfered with from a subluxation, than dis-ease will result.
|NEWS STORY - Chiropractic & Ear infections
|News story about how parents frustrated with ineffective antibiotics are turning to chiropractic care to help their children battle chronic ear infections.
|Career Advice on becoming a Chiropractor
|This UK chiropractor explains his path to becoming a chiropractor and the process involved.
|A Chiropractor Career - Palmer College
|A video featuring the benefits of Chiropractic from a Palmer College perspective. This 2 minute video also promotes Palmer College for career choice.
If you know of YouTube® videos that you would like us to review and consider recommending, please email the URL to firstname.lastname@example.org.
The Clear and the Subluxated! - AKA - Chiropractic in the News
The chiropractic profession gets its share of news on the Internet. Some news is positive or informative, which we will call "Clear." Unfortunately, some news is not so good, and leaves you shaking your head asking, "What were they thinking?" We will call these the "Subluxated" stories. In an effort to keep our profession updated on what the public is reading, we present these, unfiltered!