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There is a difference when you are a chiropractic company, and you take the mission of chiropractic seriously. First, the products, services, and educational material created are designed for actual in-office use. All the services were developed and tested in chiropractic offices out of the needs of actual office situations. This has allowed us to develop many features that were firsts in chiropractic Internet education.
We also put our money where our heart is. No other company donates as many resources back to the profession as Now You Know does. NYK hosts and maintains more free-of-charge state association sites than anyone else. At considerable expense, we host several national association sites, also free-of-charge. We also host and maintain numerous seminar and meeting websites, as well as a variety of causes in chiropractic. We do this, not because it is good business, but because we are chiropractors and we care.
We have, and continue to give back to the profession in both political action, and free services and resources. Our leadership has been, and continues to be, politically active in chiropractic to help advance our profession. Our leadership also teaches and speaks at a wide variety of chiropractic programs and seminars to help spread the chiropractic message.
In the past few years, we have given away nearly 10,000 "My Mission" posters, making this poster the most widely-seen poster in chiropractic offices today. We are now distributing the "Health is a Choice" posters free at the many events where NYK participates.
The bottom line is NOT the bottom line with NYK. There are many things we do in chiropractic that are good for chiropractic, but not necessarily the best business decision. We are concerned more about chiropractic and chiropractors, than the bottom line. We keep our priorities focused on what is best for you the chiropractor, and the profession we love. That's why we can proudly say that Now You Know is a company "For Chiropractors, By Chiropractors."