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Important: Not
Securing Your Website with the "S"
Could Cost You
Have you noticed that all major websites
addresses now begin with "HTTPS" instead
of just "HTTP"? That one little letter can make all the difference
in the world for your chiropractic website. To start with, Hypertext
Transfer Protocol (http) is a system for transmitting and receiving
information across the Internet. (https): Secure Hyper Text Transfer
Protocol was developed to allow authorization and secured transactions.
Without getting too technical, there are many
security advantages to having an https website over just http. But
probably the biggest advantage is that Google cares about this. A short
time ago, an article appeared on the website, Search Engine Land, with the
headline, "Google To Give Secure Sites A Ranking Boost." This alone is
worth making sure your website is secure.
In the long, run all websites will need to be
https. The ones that do not convert may begin to not be viewable in the
major browsers such as Chrome and Firefox. Additionally, any exchange of
information, such as found on a submission page, may not work, or will
produce a security message on your browser. This would scare most visitors
off unsecured websites.
Now You Know Secures Our
Subscribers' Websites
Now You Know has
taken a proactive step forward in the ongoing battle for security of our
subscribers' websites. Unlike most all other chiropractic website
providers, NYK websites now have the added benefit of being an SSL and
HTTPS enabled websites.
 Look
at the address of any NYK Doctor's website in your browser and you will
see "Secure" or "https" for the full
URL address.
What does having a secure website do for you?
-
Better cyber security for your website against hackers
and snoopers.
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Improves search engine performance.
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Prevents Internet Service Providers from tracking your
visitors actions on your website.
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Better compliance with HIPAA as well as PCI DSS
requirements and NIST Guidelines.
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Secure submission information for appointment requests
and newsletter submissions.
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Your website will be trusted by most all browsers and
visitors.
Why did we secure our doctor's websites?
In September of 2016, Google announced it would start
flagging unencrypted HTTP websites with password or credit card form
fields as insecure. This began the first of this year with the Google
Chrome browser, and later, Mozilla Firefox. While your Now
You Know ADJUSTable websites
aren't affected by this initial penalty by Google, it's only a matter of
time before SSL and HTTPS will be required for all websites on the
internet. Having an unsecured website could cause more issues than just a
poor reputation from Google. Your visitors may no longer trust your
website.
 Communication
over HTTPS is encrypted between the visitor's browser and our doctor's
website - so it's not possible to eavesdrop, and no one steals or forges
website data.
This is why NYK has
enabled SSL and HTTPS for our ADJUSTable Websites. Proactively. For FREE
!
We do this because we care about the security of our doctors and their
patients. Website forms are now kept private from anyone attempting to
sneak a peek. Internet history and data is kept away from snoopy internet
service providers so patients can browse your website, read your articles,
request appointments, subscribe to your newsletters, submit questions, and
ask for information securely and privately.
Of course, not all HTTPS configurations are created equal. We have gone to
great lengths to ensure our SSL implementation meets National Institute of
Standards and Technology (NIST) cybersecurity guidelines, Payment Card
Industry Data Security Standard (PCI DSS) requirements, and of course
Health Insurance Portability and Accountability Act (HIPAA) guidance.
Visit our website to learn more about our
secure ADJUSTable websites, available as part of the NYK Essentials and
Advantage Systems.
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